95% Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's consumers are wary and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

15% Of People Don't Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible clients will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

90 Percent Of Consumers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

A Single Business Review Can Raise Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in terms of conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent boost.

Source: RevLocal

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

89% Of Individuals Like To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, most people choose to read reviews on their mobile phones.

Source: Statista

The Average Review Length Has Gotten 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

89% Of Consumers Read A Businesses Responses To Reviews

Not only do most customers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.

Source: Brightlocal

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact make use of them.

Although we now understand why consumer reviews are so effective, the majority of businesses apparently don't.

Source: LsaInsider

Google Accounts For 57.5% Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

91% Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics position customers' reviews as the most reliable source of suggestions. Online reviews typically bring the same weight as recommendations from family and friends.

Source: Brightlocal