Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Because the vast majority of customers read reviews, you would want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews remain without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most important resource, and it's not just because of the cash they invest at your business. If you provide a good experience, they will be willing to share it.

Source: Brightlocal

Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses really use them.

Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

United States Consumers Regard "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

The Average Review Word Count Has Actually Become 65% Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a tweet.

Source: Review Trackers

83% Of All Younger Clients Were Asked To Submit A Review Recently

Of those invited, 80% of consumers did submit a review. In general, companies have asked 66% of all clients to leave a review on their business.

Source: Brightlocal

90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what people state about impressions, right?

Users get their first impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

82% Of Customers Visit Review Sites Because They Want To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.

Users come because they have actually currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a site can only go so far.

Source: Review Trackers

15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential customers won't even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Just 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19% of customers always rely on online reviews and never ever a buy without checking out reviews first.

Source: Statista