A Single Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do miracles in regards to conversions.

A single review can have an enormous influence on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous impact user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

83% Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements select to take notice of consumers' recommendations online.

Source: Statuslabs

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase likelihood for an item with 5 reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why client reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

73% Of Customers Think Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the stats appear more genuine which is what the would-be consumers are searching for. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Only 6 Percent Of Customers Do Not Rely On Customer Reviews At All

According to consumer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is one of many that highlight the importance of online scores. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more important than ever.

57% of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11 percent looked just for businesses with a best five star rating.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be influenced than women.

Reviews and rating statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

The Typical Review Length Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

When Buying Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more effective than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new car and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you quickly decide on a model that works for you. That's how positive reviews transform customers into consumers.

Source: Consumer Affairs

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When clients have to select a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Many Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to client rating stats, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center