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Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
83% Of All Younger Clients Were Asked To Submit A Review Recently
Of those asked, 80% of clients did give a review. Overall, businesses have actually asked 66% of all consumers to post a review on their business.
Source: Brightlocal
89% Of Consumers Review A Businesses Reactions To Reviews
Not only do a lot of shoppers check out the review replies, 30% of them hold them in high regard. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Over Half Of Consumers Aged 25-34 Gave Reviews
According to Statista, the more youthful generations are clearly the more opinionated ones.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews
Keeping in touch with your consumers builds their trust. Even something easy like responding to their comments and reviews can make them feel appreciated.
As you might expect, clients who feel this way are going to spend more money with a company.
Source: Statuslabs
77% Of Clients Don't Rely On Reviews That Are Older Than Three Months
Clients don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Check For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the general popularity of a site can just go so far.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
Reviews Posted On Twitter Can Increase Revenues By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses
More youthful individuals understand the value of being informed. User-generated material has an unassailable influence on customers.
They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal