72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how alluring your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

73% Of Customers Believe Client Reviews Are More Important Than Star And Number Ratings

Online review data make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more authentic which is what the prospective consumers are trying to find. Practically a third of consumers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers visit Yelp every month. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

The Average Review Length Has Gotten 65% Much Shorter Since 2010

Currently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.

Although we now know why client reviews are so effective, many businesses apparently don't.

Source: LsaInsider

More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star score is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'extremely frequently'.

Source: Trust You

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a new vehicle and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review stats show the general popularity of a website can only go so far when it pertains to trust.

Source: Review Trackers

The Majority Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score really helps your overall rating.

According to customer rating statistics, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

Positive Reviews Encourage 68% Of Customers To Use A Local Business

Because the large bulk of consumers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and rating data show people value the viewpoint of peers more than any other content.

Source: Collective Bias