Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

91% Of Millennials Have Faith In Online Reviews As Much As Loved Ones

Online review stats put clients' reviews as the most trustworthy source of recommendations. Online reviews normally bring the same weight as guidance from family and friends.

Source: Brightlocal

Customer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they read reviews 'constantly' or 'really frequently'.

Source: Trust You

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

72% Of Clients Will Not Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

71% Of Millennials Search Customer Reviews Of Expert Services

Over half of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to select a lawyer or a physician.

Younger people (age 18-35) are even more likely to work with a professional based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Just 6 Percent Of Customers Don't Rely On Client Reviews At All

According to customer review stats, a massive 19 percent of consumers constantly trust online reviews and never a buy without reading reviews first.

Source: Statista

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general appeal of a site can just go so far.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

30% Of Consumers Feel Positive About A Company Which Answers Online Reviews

Corresponding with your consumers builds their trust. Even something as basic as responding to their reviews and comments can make them feel valued.

As you may expect, clients who feel this way are ready to invest more money with a business.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz