72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need client reviews. There is no other way around it. Customers are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an unassailable influence on consumers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Over Half Of Clients Aged 25 To 34 Posted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.

Source: Review Trackers

83 Percent Of Clients Do Not Rely On Advertising

The standard channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads select to take notice of clients' suggestions online.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of businesses have outstanding and great rankings. Just 5% of companies have a rating below 3 stars.

Source: Brightlocal

Visitors Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not always come to appreciate the power of them.

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

70 Percent Of Customers Prefer To Discover A Business Via Articles And Reviews, Rather Than Ads

Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the very best method to discover the truth about a service or product.

Source: Statuslabs

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower score in fact helps your overall rating.

According to client rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

83% Of All Younger People Were Asked To Submit A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all customers to post a review on their business.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more helpful than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

89% Of Customers Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile web browser, everyday people prefer to read reviews on their phones.

Source: Statista