77% Of Customers Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Customers Would Certainly Submit A Review If They Were Asked

More than a 35% would leave a review to inform others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would want to submit a review to assist other individuals with their choice making process.

Source: Podium

89% Of Buyers Choose To Read Reviews Using Their Mobile Devices

Be it through an app or a mobile web browser, people today choose to read reviews on their cell phones.

Source: Statista

Consumers Might Spend 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The better other users explain your product or service, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

83% Of All Younger People Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, businesses have actually asked 66% of all customers to give a review on their business.

Source: Brightlocal

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust advertisements select to pay attention to customers' suggestions online.

Source: Statuslabs

Positive Reviews Encourage 68 Percent Of Customers To Use Local Businesses

Given that the huge bulk of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that 4 out of five users are most likely to rely on a local business.

Source: RevLocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous effect user rankings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Google Accounts For 57.5 Percent Of All Reviews Around The Globe

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Over Half Of Consumers Aged 25-34 Published Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Only 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, many businesses obviously do not.

Source: LsaInsider

70% Of Consumers Prefer To Discover A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best way to find the truth about a service or product.

Source: Statuslabs