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Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all individuals in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose an attorney or a physician.
Young people (age 18-35) are even more likely to work with an expert based upon online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
The Majority Of Individuals Aged 25-34 Posted Reviews
According to Statista, the more youthful generations are unsurprisingly the more vocal ones.
Source: Statista
The Majority Of Best Selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Just 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't making the most of their listing.
While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually utilize them.
Although we now understand why customer reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or faked reviews.
Source: Reevoo
If A Company Manages To Resolve Issues Quickly And Effectively, 95% Of Unhappy Consumers Will Return To A Business
Consumers don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'very frequently'.
Source: Trust You
53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics prove that 63% of consumer reviews remain without a reaction. That's too bad, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
67% Of Customers Say Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider
When customers have to choose a solution provider, reviews have a huge effect on their decision.
Source: DemandGenReport
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Most people check out much more reviews to get a better idea of how business is in fact doing. Don't depend upon that fact alone.
Source: Brightlocal