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70% Of Customers Prefer To Find Out About A Business Through Short Articles And Reviews, Rather Than Ads
Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
73 Percent Of Consumers Think Client Reviews Are More Crucial Than Star And Number Scores
Online review statistics make it clear people aren't pleased with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective consumers are searching for. Practically a 3rd of customers state composed reviews are the only function that makes them think the websites' reviews are appropriate and useful.
Source: Fan and Fuel
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Many Best-selling Products Have A Typical Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
89% Of Consumers Read A Companies Responses To Reviews
Not only do the majority of clients read the review replies, 30% of them highly value them. Nearly 96% read the feedback to their own reviews.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of American Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All
According to consumer review statistics, a tremendous 19 percent of consumers constantly rely on online reviews and never a make a purchase without reading reviews initially.
Source: Statista
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
83% Of All Young Consumers Were Asked To Give A Review Recently
Of those invited, 80% of clients did post a review. In general, companies have actually asked 66% of all consumers to leave a review on their business.
Source: Brightlocal
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can also affect our purchasing decisions.
According to social reviews statistics, Facebook impacts the majority of users' purchase choices.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.
Source: RevLocal
77% Of Customers Would Most Likely Leave A Review If They Were Asked
More than a 35% would post a review to educate others about their customer experience and 24% would rather direct their review to the business itself.
Over a 26% would be willing to give a review to help other individuals with their decision making process.
Source: Podium