Due To The Fact That They Desire To Purchase A Service Or An Item And Desire To Get The Facts About The Businesses Items And Services, 82 Percent Of Customers Visit Review Sites.

Users come due to the fact that they have already formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

52% Of Customers Rely On A Product More If It Has Negative Reviews Also

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People anticipate to see some negative reviews.

Source: Capterra

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies doubt the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

70% Of Customers Choose To Learn About A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, however it deserves trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.

Source: Statuslabs

70 Percent Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get an idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

83% Of All Younger Customers Were Asked To Leave A Review Recently

Of those asked, 80% of customers did post a review. In general, businesses have actually asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Data reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

72 Percent Of Consumers Won't Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still need client reviews. There's no skirting around it. Consumers are still happy to hear you out, however they trust other people more.

Source: My Testimonial Engine

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista

74 Percent Of Local Businesses Have At Least One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a company needs to have at least 40 reviews before customers "Award" it with a star.

Source: Brightlocal

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a average or unfavorable one.

Source: Brightlocal