70% Of Customers Choose To Learn About A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach also. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

83% Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. The majority of users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics

Stats reveal that reviews were more successful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

If A Company Handles Issues Rapidly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Business

Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to remedy things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

15 Percent Of Customers Don't Trust Businesses Without Any Online Reviews

No trust suggests no interactions. 15% of prospective customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Vital Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency as well.

The share of clients, who take note of the variety of reviews is presently at 46 percent.

Source: Brightlocal

90 Percent Of Buyers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Over Half Of People Aged 25-34 Published Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review statistics put consumers' reviews as the most credible source of recommendations. Online reviews generally bring the very same weight as recommendations from family and friends.

Source: Brightlocal

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from sufficient to enhance your website's SERP ranking.

Looking at online ratings statistics, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Clients

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Negative Reviews Can Increase Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any unfavorable ones.

Source: Reevoo

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Because the large majority of customers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

86 Percent Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them an excellent experience.

Source: Brightlocal

Because They Want To Purchase A Service Or An Item And Desire To Get The Truth About The Businesses Products And Services, 82 Percent Of Customers Check Out Review Sites.

Users come since they have currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

98 Percent Of Yelp's Website Visitors Purchased From A Business They Found On The Website

Usually, 142 million consumers go to Yelp every month. This is as great a time as any if you have not declared your free Yelp business page.

Source: RevLocal