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95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
Favorable Reviews Encourage 68% Of Customers To Use Local Businesses
Given that the vast bulk of consumers check out reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews
No matter how enticing your marketing is, you still require consumer reviews. There's no other way around it. Clients are still willing to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall 2 out of 3 businesses have excellent and outstanding scores. Just 5% of businesses have a score below three stars.
Source: Brightlocal
Customers Checking Out Reviews On A Mobile Device Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet marketers have not always come to value the power of them.
Source: Martech Zone
70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read a lot more reviews to get an idea of how business is really doing. Don't depend on that figure alone.
Source: Brightlocal
One-half Of All Millennial's "Always" Read Online Reviews For Businesses
Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Google Accounts For 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
83 Percent Of Clients Do Not Rely On Advertising
The traditional channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads choose to focus on consumers' suggestions online.
Source: Statuslabs
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site
Normally, 142 million consumers go to Yelp each month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal