More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'very influential'.

To show the value of online reviews and scores, did you understand that 81 percent of consumers will pay more for a product with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation doesn't affect just the consumers. Potential employees likewise take a look at scores and take a look at reviews.

Source: Deloitte

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also influence our buying decisions.

According to social media reviews data, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.

Source: RevLocal

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an unassailable effect on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

15% Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of possible clients won't even think about working with a company they can't find viewpoints about.

Source: Statuslabs

Most Popular Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Because They Desire To Purchase A Product Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Consumers Visit Review Sites.

Review sites are places that people go to get the facts about a service, item or business. Since they have currently formed a buying decision, users come. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Undoubtedly Give A Review

More than a 35% would post a review to educate others about their consumer encounter and 24% would likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they realize the huge effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Nowadays reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal