77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger people understand the value of being informed. User-generated content has an indisputable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most credible source of recommendations. Online reviews generally bring the same weight as suggestions from loved ones.

Source: Brightlocal

Consumers Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this fact. The better other users explain your product and services, the more money you can charge and customer review statistics reveal to us exactly just how much more.

Source: Martech Zone

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Stats reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

They focus on various elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American consumers.

Source: Statista

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'very often'.

Source: Trust You

Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

Negative Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, individuals devote more than 5 times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Just 6 Percent Of Customers Do Not Trust Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Google Accounts For 57.5 Percent Of All Reviews Around The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Consumers Choose To Read Reviews Using Their Smart Devices

Be it through an app or a mobile web browser, most people prefer to read reviews on their phones.

Source: Statista

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Online Product Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center