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95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a medical professional or a legal representative.
Young people (age 18-35) are a lot more inclined to employ a professional based upon online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those exact same consumers are likewise happy to accept slower shipping times for such products.
Source: Turntonetworks
Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
A One Star Boost In Ranking Can Lead To A 5% To 9% Increase In Business Earnings
Businesses that treat consumers honorably typically prosper, review sites help ensure of that.
Source: Statuslabs
Just 44% Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies really use them.
Although we now know why consumer reviews are so powerful, the majority of businesses apparently don't.
Source: LsaInsider
90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You understand what individuals say about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, think about asking your visitors to write one.
Source: Martech Zone
89% Of Customers Read A Businesses Replies To Reviews
Not only do most individuals check out the review replies, 30% of them value them highly. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Customers anticipate to see some negative reviews.
Source: Capterra
Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software application buyers consider reviews to be an essential factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra