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Negative Reviews Can Boost Conversion By Up To 85 Percent
It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, individuals devote more than 5 times as long on a site when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
82 Percent Of Consumers Go To Review Sites Because They Want To Acquire A Service Or An Item And Wish To Get The Truth About Business Product Or Services.
Review sites are places that customers go to get the facts about a business, service or product . Users come due to the fact that they have actually already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.
Source: RevLocal
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to choose a legal representative or a doctor.
Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
When Purchasing Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor
Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
90 Percent Of Individuals Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your site, think about asking your visitors to compose one.
Source: Martech Zone
Just 6% Of Customers Do Not Rely On Customer Reviews At All
According to client review stats, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
67% Of Customers Suggest Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have a massive impact on their decision when consumers have to pick a service provider.
Source: DemandGenReport
88% Of Executives Consider Reputation Risk As A Leading Business Concern
Reputation management stats indicate a company's reputation doesn't impact simply the consumers. Prospective team members also look at rankings and take a look at reviews.
Source: Deloitte
70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out much more reviews to get an idea of how the business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz