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73% Of Consumers Think Customer Reviews Are More Vital Than Star And Number Scores
Online review data make it clear people aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the prospective customers are searching for. Almost a third of customers say composed reviews are the only feature that makes them think the websites' reviews are beneficial and pertinent.
Source: Fan and Fuel
74% Of Local Businesses Have At Least 1 Google Review
One review is far from sufficient to enhance your website's SERP ranking.
Looking at online ratings statistics, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. However, they realize the enormous impact user ratings have on their business. Undesirable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
72% Of Clients Will Not Take Action Before They Read Some Reviews
Irrespective of how alluring your marketing is, you still require consumer reviews. There's no way around it. Clients are still going to hear you out, but they trust other individuals more.
Source: My Testimonial Engine
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the vast majority of customers check out reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Users Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done quicker. For that reason, buying choices are made quickly.
Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.
Source: Martech Zone
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'constantly' or 'very often'.
Source: Trust You
71% Of Millennials Browse Customer Reviews Of Professional Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to choose a doctor or an attorney.
Young people (age 18-35) are even more likely to work with a professional based on online reviews. Just 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters
49% Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.
The share of consumers, who take notice of the variety of reviews is presently at 46%.
Source: Brightlocal
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now understand why customer reviews are so effective, many businesses apparently do not.
Source: LsaInsider
A One Star Increase In Ranking Can Result In A 5% To 9% Increase In Business Revenue
Businesses that treat consumers fairly typically succeed, review websites help make sure of that.
Source: Statuslabs