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Software Reviews Impact Over 98 Percent Of All Buyers
18% of software application purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from adequate to improve your site's SERP ranking.
Looking at online ratings stats, we discovered that a company needs to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Business
This stat is among numerous that highlight the importance of online ratings. Now that news of customer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.
57% of consumers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11% looked just for companies with an ideal five star rating.
Source: Brightlocal
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US consumers consider reviews as 'extremely influential'.
To show the importance of online reviews and scores, did you know that 81 percent of consumers will pay more for a product with reviews and those very same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
63.6% Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
When it comes to trust, these online review statistics show the general appeal of a site can just go so far.
Source: Review Trackers
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.
Source: Statista
The Average Review Length Has Gotten 65% Much Shorter Since 2010
Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
Customers Might Invest 31 Percent More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review stats reveal to us exactly just how much more.
Source: Martech Zone
89% Of Consumers Review A Businesses Responses To Reviews
Not only do the majority of customers check out the review replies, 30% of them value them highly. Almost 96% read the responses to their own reviews.
Source: Brightlocal
70% Of Customers Choose To Learn About A Business By Means Of Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best method to discover the truth about a service or product.
Source: Statuslabs
Google Represents 57.5 Percent Of All Reviews Globally
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency also.
The share of consumers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal