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63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general appeal of a website can only go so far.
Source: Review Trackers
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously asking for reviews.
Source: Statuslabs
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider
Reviews have a massive effect on their decision when clients have to select a solution provider.
Source: DemandGenReport
89% Of Shoppers Like To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile web browser, consumers prefer to read reviews on their phones.
Source: Statista
Many Popular Products Have A Typical Score Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating statistics, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
53% Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the best bang for their dollar. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
86 Percent Of Customers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not only because of the cash they invest at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of clients, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a brand-new car and there are several models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.
With the help of other consumers, you quickly choose a model that works for you. That's how favorable reviews transform customers into consumers.
Source: Consumer Affairs
74 Percent Of Regional Businesses Have At A Minimum, One Google Review
A single review is far from enough to improve your site's SERP ranking.
Taking a look at online ratings statistics, we found out that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.
Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other material.
Source: Collective Bias