Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies actually make use of them.

Although we now understand why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

53% Of Consumers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews go on without a reaction. That's regrettable, because those businesses are losing consumers that way.

Source: Review Trackers

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

Facebook reviews stats expose that 4 out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of customers will pay more for a product with reviews and those very same clients are also going to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Website Visitors Bought From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp each month. This is as good a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

61 Percent Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 businesses have excellent and awesome ratings. Just 5% of businesses have a score below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

86 Percent Of Consumers Would Consider Writing A Review For A Business

Your clients are your most important resource, and it's not just because of the money they invest at your business. If you give them a good experience, they will be willing to share it.

Source: Brightlocal

77% Of Buyers Do Not Rely On Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses ought to be constantly requesting reviews.

Source: Statuslabs

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

In the present day reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

Clients Could Spend 31% More With A Business That Has Fantastic Reviews

Take note of this fact. The better other users describe your service or product, the more money you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

63.6 Percent Of Customers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review statistics show the basic popularity of a website can just go so far.

Source: Review Trackers

15 Percent Of Buyers Do Not Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential consumers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs