83 Percent Of Customers Don't Rely On Advertising

The conventional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust ads choose to take notice of customers' suggestions online.

Source: Statuslabs

70 Percent Of Consumers Prefer To Discover A Business Via Posts And Reviews, Rather Than Ads

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated content has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

Over Half Of Consumers Won't Utilize A Business If It Has Less Than A 4 Star Rating

This stat is one of numerous that show the significance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers happy is more crucial than ever.

57 percent of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked only for organizations with a perfect five star ranking.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Normally, 142 million customers check out Yelp each month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

Over Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are purportedly the more opinionated ones.

Source: Statista

77% Of Customers Would Definitely Give A Review If They Were Asked

More than a 35% would submit a review to notify others about their customer experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would want to post a review to assist other individuals with their decision making process.

Source: Podium

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the maker states. The reason, manufacturers' descriptions are basically advertisements.

Source: Martech Zone

60% Of Consumers Refer To Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store purchasing is affected significantly by blogs and reviews on social networks. With males being two times as likely to be affected than ladies.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how great your service or product was in the past. Because they are relevant and fresh, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more successful than Television advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

15% Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of possible consumers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

82 Percent Of Consumers Check Out Review Websites Due To The Fact That They Wish To Purchase A Product Or A Service And Wish To Get The Truth About The Businesses Product Or Services.

Users come because they have already formed a buying decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when customers have to choose a solution provider.

Source: DemandGenReport

89% Of Buyers Want To Read Reviews Using Their Smartphones

Be it by means of an app or a mobile internet browser, everyday people choose to read reviews on their mobile phones.

Source: Statista