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74 Percent Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from adequate to enhance your website's SERP ranking.
Taking a look at online scores stats, we learnt that a business needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal
The Average Review Word Count Has Gotten 65% Shorter Since 2010
At the present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the positive and negative reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
77% Of Consumers Would Definitely Leave A Review If They Were Asked
More than a 35% would submit a review to notify others about their customer experience and 24% would most likely direct their review to the business itself.
Over a 26% would want to post a review to help other individuals with their decision making process.
Source: Podium
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
Half Of All Of The Millennial's "Always" Read Online Reviews For Businesses
Younger individuals understand the worth of being informed. User-generated material has an unassailable influence on consumers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'really frequently'.
Source: Trust You
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review statistics reveal the basic appeal of a site can only presume when it comes to trust.
Source: Review Trackers
Over Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Rating
This stat is one of numerous that highlight the significance of online ratings. Now that news of consumer satisfaction travels this fast, keeping your consumers delighted is more vital than ever.
57% of customers have actually looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for companies with a best five star rating.
Source: Brightlocal
Just 6 Percent Of Consumers Don't Rely On Client Reviews At All
According to consumer review data, a whopping 19% of customers always rely on online reviews and never a purchase without reading reviews first.
Source: Statista
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Element
Stats reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display advertisements at 49%.
Source: Statista
70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that statistic alone.
Source: Brightlocal