Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

United States Consumers View "Product Performance" To Be The Most Helpful Information In Product Reviews

When individuals check out reviews, they focus on different elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.

Source: Statista

Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses

Given that the large bulk of consumers read reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Buyers Prefer To Read Reviews On Their Smart Devices

Be it through an app or a mobile browser, people today prefer to read reviews on their phones.

Source: Statista

89% Of Clients Browse A Companies Responses To Reviews

Not only do a lot of customers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

15 Percent Of Users Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15 percent of potential clients will not even think about doing business with a business they can't find opinions about.

Source: Statuslabs

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a new car and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Only 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

71% Of Millennials Search Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews data, 59% used online reviews to pick a medical professional or an attorney.

Younger people (age 18-35) are a lot more likely to employ a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have excellent and awesome scores. Only 5% of companies have a ranking below 3 stars.

Source: Brightlocal

Due To The Fact That They Want To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Items And Services, 82 Percent Of Consumers Check Out Review Websites.

Review websites are places that people go to get the truth about a business, service or product . Users come because they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

More Than Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. The majority of people read much more reviews to get a better idea of how business is in fact doing. Don't depend upon that statistic alone.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) behind.

These online review statistics show the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Staying connected with your customers builds their trust. Even something like responding to their comments and reviews can make them feel valued.

As you might expect, customers who feel this way are ready to invest more money with a business.

Source: Statuslabs