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The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
In recent years reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
71% Of Millennials Search Customer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to pick a doctor or an attorney.
Young people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the exact same product without reviews.
Source: Spiegel Research Center
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.
It is for this reason that businesses should to be continuously asking for reviews.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'always' or 'very often'.
Source: Trust You
88% Of Executives Consider Reputation Risk As A Top Business Problem
Reputation management stats show a business's reputation doesn't impact just the customers. Potential employees also look at scores and take a look at reviews.
Source: Deloitte
60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.
Reviews and score statistics reveal individuals value the opinion of peers more than any other content.
Source: Collective Bias
74 Percent Of Local Companies Have At Least 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online scores statistics, we learnt that a company requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
89% Of Buyers Like To Read Reviews On Their Mobile Devices
Be it through an app or a mobile browser, folks choose to read reviews on their mobile devices.
Source: Statista
The Majority Of Best Selling Products Have An Average Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score really helps your overall rating.
According to consumer rating statistics, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. Many people check out much more reviews to get an idea of how business is really doing. Don't depend on that statistic alone.
Source: Brightlocal
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US consumers consider reviews as 'exceptionally influential'.
To illustrate the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those very same customers are also ready to accept slower shipping times for such products.
Source: Turntonetworks