53 Percent Of Americans Consider Product Reviews And Scores As The Most Crucial Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

The Majority Of Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

Facebook Reviews Affect More Than 50 Percent Of Consumers' Buying Decisions

Facebook is presently the most popular social media which can also affect our buying preferences.

According to social media reviews stats, Facebook affects more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are most likely to rely on a local business.

Source: RevLocal

Just 44% Of Local Businesses Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

60% Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social networks. With males being twice as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

70% Of Customers Prefer To Learn About A Business By Means Of Reviews And Short Articles, Instead Of Advertisements

Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

77% Of Clients Would Certainly Post A Review If They Were Asked

More than a 35% would post a review to advise others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would want to post a review to assist other people with their decision making process.

Source: Podium

49% Of Consumers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

70% Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how business is really doing. Don't depend on that fact alone.

Source: Brightlocal

89% Of Customers Read A Businesses Responses To Reviews

Not only do many shoppers read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

Buyers Reading Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. For that reason, purchasing decisions are made rapidly.

Online reviews are certainly convincing, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

If A Business Handles Problems Quickly And Effectively, 95% Of Unhappy Clients Will Go Back To A Company

Clients don't expect you to be perfect. They do expect you to deal with things when they go wrong. If there is nothing else a business can do to resolve a concern, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Clients Want To Read Reviews On Their Smartphones

Be it by means of an app or a mobile internet browser, clients choose to read reviews on their mobile phones.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Businesses use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Google Represents 57.5 Percent Of All Reviews Around The Globe

Google remains in the lead here, followed by Facebook as a remote second.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra