53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's shoppers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would submit a review to notify others about their client experience and 24% would most likely direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their choice making process.

Source: Podium

89% Of Consumers Review A Businesses Replies To Reviews

Not only do many shoppers read the review replies, 30% of them highly value them. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

72 Percent Of Customers Will Not Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There is no skirting around it. Clients are still willing to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out client reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Shared On Twitter Can Help Increase Online Sales By 6.46%

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Clients Could Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users explain your product and services, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

83% Of Clients Don't Rely On Advertising

The standard channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to focus on consumers' recommendations online.

Source: Statuslabs

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews

Online review stats reveal that 63% of client reviews go on without a reply. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

Google Represents 57.5% Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Customers Prefer To Read Reviews On Their Mobile Devices

Be it by means of an app or a mobile internet browser, clients choose to read reviews on their cell phones.

Source: Statista

Visitors Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone