77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how great your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly asking for reviews.

Source: Statuslabs

Users Checking Out Reviews On A Mobile Device Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Therefore, buying decisions are made quickly.

Online reviews are obviously persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

A Lot Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's buyers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

73 Percent Of Customers Think Client Reviews Are More Crucial Than Star And Number Ratings

Online review data make it clear people aren't pleased with scores alone.

Written reviews make the stats appear more genuine which is what the potential customers are trying to find. Almost a third of customers say composed reviews are the only feature that makes them believe the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you want to buy a brand-new automobile and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you quickly pick one that works for you. That's how favorable reviews convert customers into consumers.

Source: Consumer Affairs

61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars

Overall 2 out of 3 businesses have excellent and good rankings. Just 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

90% Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

82 Percent Of Consumers Go To Review Sites Because They Want To Acquire A Product Or A Service And Want To Get The Truth About Business Products And Services.

Users come because they have currently formed a buying decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

Half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses in fact use them.

Although we now understand why customer reviews are so powerful, the majority of businesses obviously do not.

Source: LsaInsider

74% Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to improve your website's SERP ranking.

Taking a look at online ratings statistics, we learnt that a business requires to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of US consumers.

Source: Statista

60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among many that show the significance of online rankings. Now that news of client complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star score.

Source: Brightlocal

70 Percent Of Consumers Prefer To Discover A Business Through Reviews And Articles, Rather Than Ads

Advertisements are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best way to discover the truth about a service or product.

Source: Statuslabs