Over Half Of Consumers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more vocal ones.

Source: Statista

Fifty Percent Of All Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals know the worth of being informed. User-generated content has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers honorably generally succeed, review sites help make sure of that.

Source: Statuslabs

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads pick to pay attention to customers' recommendations online.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take notice of the number of reviews is currently at 46%.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very often'.

Source: Trust You

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to compose one.

Source: Martech Zone

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star score is the first thing consumers see. Still, users take note of other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

71% Of Millennials Search Customer Reviews Of Professional Services

Majority of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to pick a doctor or a lawyer.

Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Favorable Reviews Encourage 68% Of Customers To Choose A Local Business

Considering that the huge bulk of customers check out reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

The Typical Review Length Has Gotten 65% Shorter Since 2010

As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.

Source: Review Trackers

61% Of Regional Businesses Have An Average Ranking Of 4 Or 5 Stars

Overall two-thirds of companies have excellent and awesome scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Many Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've visited a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers anticipate to see some negative reviews.

Source: Capterra

Software Application Reviews Influence Over 98% Of All Buyers

18% of software buyers consider reviews to be an essential factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers