Google Accounts For 57.5% Of All Reviews Throughout The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those asked, 80% of customers did leave a review. In general, businesses have asked 66% of all customers to post a review on their company.

Source: Brightlocal

67% Of Customers Claim Reviews Are A "Very Important" Factor When Choosing A Service Provider

When clients need to choose a service provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals spend more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any negative ones.

Source: Reevoo

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Influential Element

Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Since the large bulk of customers read reviews, you'd want yours to be appealing to new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Software Application Reviews Influence Over 98% Of All Buyers

18% of software application buyers consider reviews to be an important factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients fairly typically succeed, review sites help make certain of that.

Source: Statuslabs

A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall rating.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new car and there are a number of models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Facebook Reviews Impact More Than 50% Of Customers' Buying Decisions

Facebook is presently the most popular social media which can also affect our purchasing preferences.

According to social reviews stats, Facebook affects over half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics reveal that four out of five users are likely to trust a local business.

Source: RevLocal

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two thirds of businesses have excellent and awesome scores. Only 5% of businesses have a rating listed below 3 stars.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can provide an astonishing 44 percent boost.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

52% Of Consumers Trust A Product More If It Has Negative Reviews Too

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People anticipate to see some negative reviews.

Source: Capterra

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and ratings, did you know that 81% of consumers will pay more for an item with reviews and those same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

82 Percent Of Consumers Check Out Review Sites Due To The Fact That They Want To Acquire A Product Or A Service And Wish To Get The Facts About Business Services And Products.

Review sites are locations that people go to get the facts about a business, service or product . Because they have already formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29% do so within 24 hours.

Source: RevLocal