The Average Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When individuals read reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

Most Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Concern

Reputation management stats show a business's reputation doesn't affect simply the clients. Prospective team members likewise look at scores and read reviews.

Source: Deloitte

77% Of Consumers Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Google Represents 57.5 Percent Of All Reviews Around The World

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

89% Of Customers Want To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their cell phones.

Source: Statista

90 Percent Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

70 Percent Of Customers Choose To Learn About A Business Via Reviews And Articles, Instead Of Advertisements

Ads are all well and good, but it's worth attempting a different approach also. Reviews are by far the best method to find the truth about a service or product.

Source: Statuslabs

98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Usually, 142 million customers go to Yelp every month. This is as good a time as any if you have not declared your totally free Yelp business page.

Source: RevLocal

53% Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the very best bang for their buck. It's no surprise that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

71% Of Millennials Search Consumer Reviews Of Professional Services

Majority of all individuals in need of an expert service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose an attorney or a medical professional.

Young people (age 18-35) are a lot more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider working with an attorney without any.

Source: Thomson Reuters

Software Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Customers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is really doing. Don't depend on that figure alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our purchasing preferences.

According to social media reviews statistics, Facebook impacts more than half of users' purchase decisions.

Facebook reviews stats reveal that 4 out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Organization

The star rating is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista