Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

70% Of Consumers Choose To Learn About A Business By Means Of Reviews And Articles, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to find the truth about a product or service.

Source: Statuslabs

Reviews Posted On Twitter Can Help Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

A Solitary Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do miracles in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44 percent increase.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews World-wide

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here's the online reviews circulation rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star score is the first thing customers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Essential Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their number and recency also.

The share of consumers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

Reviews have an enormous effect on their decision when clients have to select a solution provider.

Source: DemandGenReport

64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People expect to see some unfavorable reviews.

Source: Capterra

30% Of Consumers Feel Comfortable With A Business Which Answers Online Reviews

Communicating with your customers builds their trust. Even something as simple as reacting to their reviews and comments can make them feel appreciated.

As you might anticipate, clients who feel this way are happy to invest more money with a business.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

The Average Review Word Count Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of tweet on twitter.

Source: Review Trackers

More Than Half Of Shoppers Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are evidently the more opinionated ones.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Top Business Concern

Reputation management stats indicate a company's reputation doesn't impact just the customers. Prospective employees also look at ratings and read reviews.

Source: Deloitte