83% Of Customers Don't Trust Advertising

The standard channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads choose to pay attention to consumers' suggestions online.

Source: Statuslabs

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all individuals in need of a professional service turn to online reviews.

According to online reviews data, 59% utilized online reviews to choose a physician or a legal representative.

Younger people (age 18-35) are even more likely to employ an expert based upon online reviews. Just 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the general appeal of a website can only go so far.

Source: Review Trackers

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If A Company Manages To Resolve Problems Quickly And Effectively, 95% Of Dissatisfied Consumers Will Return To A Company

Customers do not anticipate you to be perfect. They do expect you to deal with things when they go wrong. If there's nothing else a company can do to resolve a problem, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72 Percent Of Clients Will Not Take Action Before They Check Out Some Reviews

Regardless of how captivating your marketing is, you still require consumer reviews. There's no other way around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

82% Of Consumers Go To Review Sites Because They Want To Buy An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Review websites are places that people go to get the facts about a business, service or item . Users come because they have currently formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

15% Of Customers Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential customers won't even think about working with a company they can't find opinions about.

Source: Statuslabs

One-half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been losing out on. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to select a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

53% Of Americans Consider Product Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Because they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To show the significance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those exact same clients are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

73% Of Customers Think Written Reviews Are More Important Than Star And Number Rankings

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the would-be clients are searching for. Almost a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are appropriate and useful.

Source: Fan and Fuel

Users Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Purchasing choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone