Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read a lot more reviews to get a clear view of how the business is in fact doing. Don't depend on that fact alone.

Source: Brightlocal

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

When consumers need to pick a solution provider, reviews have a huge impact on their decision.

Source: DemandGenReport

Clients Might Invest 31% More With A Business That Has Terrific Reviews

Focus on this statistic. The better other users describe your product and services, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By A Whopping 270 Percent

User review statistics reveal the purchase likelihood for a product with five reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Since They Desire To Acquire A Service Or An Item And Desire To Get The Facts About The Businesses Products And Services, 82% Of Consumers Go To Review Sites.

Users come since they have actually already formed a purchase decision. The majority of them (89%) purchase within a week of their visit.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing consumers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

53% Of Consumers Expect Companies To Respond Within A Week To Unfavorable Reviews

Online review stats prove that 63% of customer reviews stay without a response. That's too bad, since those businesses are losing customers that way.

Source: Review Trackers

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated material has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

86% Of Consumers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they invest at your business. They will be ready to share it if you provide them a good experience.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone