Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to buy a new vehicle and there are several models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews transform consumers into consumers.

Source: Consumer Affairs

15% Of Consumers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential customers will not even consider doing business with a company they can't discover viewpoints about.

Source: Statuslabs

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics reveal the general popularity of a website can only go so far.

Source: Review Trackers

95% Of Unsatisfied Customers Will Go Back To A Business If A Business Takes Care Of Problems Rapidly And Effectively

Consumers do not expect you to be perfect. When things go wrong, they do expect you to fix things. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

74% Of Local Companies Have At Least 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Taking a look at online rankings data, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp every month. If you have not declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

American Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they focus on different aspects of the shopping experience. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

Only 6% Of Customers Don't Rely On Customer Reviews At All

According to client review stats, a tremendous 19% of consumers always rely on online reviews and never a purchase without checking out reviews initially.

Source: Statista

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most credible source of suggestions. Online reviews normally carry the exact same weight as advice from family and friends.

Source: Brightlocal

70 Percent Of Customers Need To Check Out A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how business is actually doing. Do not depend upon that fact alone.

Source: Brightlocal

82% Of Consumers Go To Review Sites Because They Want To Acquire An Item Or A Service And Wish To Get The Facts About Business Services And Products.

Users come due to the fact that they have already formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially advertisements.

Source: Martech Zone

86 Percent Of Customers Would Consider Composing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

90% Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

More Than Half Of Customers Won't Use A Service If It Has Less Than A 4 Star Rating

This stat is among many that illustrate the importance of online ratings. Now that news of client satisfaction travels this fast, keeping your consumers happy is more vital than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11% looked only for organizations with a best five star score.

Source: Brightlocal