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Google Represents 57.5 Percent Of All Reviews Worldwide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
Customer Reviews On Items Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
89% Of Buyers Choose To Read Reviews Using Their Smart Devices
Be it through an app or a mobile web browser, customers prefer to read reviews on their cell phones.
Source: Statista
More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Individuals Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Online Product Reviews About An Item Can Amplify Its Conversion Rate By An Unprecedented 270%
User review statistics reveal the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
15 Percent Of Visitors Don't Trust Businesses Without Online Reviews
No trust implies no interactions. 15 percent of prospective customers will not even think about doing business with a company they can't discover opinions about.
Source: Statuslabs
83 Percent Of Consumers Don't Trust Advertising
The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust ads select to pay attention to customers' suggestions online.
Source: Statuslabs
Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can likewise affect our buying preferences.
According to social media reviews data, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
A One Star Increase In Score Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers well generally succeed, review websites help make certain of that.
Source: Statuslabs
Only 6% Of Customers Don't Trust Consumer Reviews At All
According to client review data, a tremendous 19% of customers constantly trust online reviews and never a buy without checking out reviews initially.
Source: Statista
63.6 Percent Of Consumers Visit Google To Look For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the end.
When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.
Source: Review Trackers
98% Of Yelp's Browsers Purchased From A Business They Found On The Site
Typically, 142 million consumers check out Yelp monthly. If you have not declared your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal