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Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our buying preferences.
According to social media reviews data, Facebook impacts over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats expose that four out of five users are likely to trust a local business.
Source: RevLocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and desire the very best bang for their dollar. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.
Source: Statista
89% Of Customers Read A Companies Replies To Reviews
Not only do the majority of customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.
Source: Brightlocal
77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Because they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly asking for reviews.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, agree that it increases their buying confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
A Lot Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to client rating stats, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
United States Consumers Consider "Product Performance" To Be The Most Helpful Info In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
89% Of Shoppers Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile browser, most people choose to read reviews on their smart phones.
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, however negative reviews can be a positive force for users to devote more time on your site. According to online review data, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo