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Consumer Reviews On Items Are Trusted Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially ads.
Source: Martech Zone
Negative Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.
Source: Reevoo
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also affect our purchasing decisions.
According to social reviews data, Facebook impacts the majority of users' purchase decisions.
If it has favorable reviews, Facebook reviews stats reveal that four out of five users are more likely to trust a local business.
Source: RevLocal
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of clients' suggestions online.
Source: Statuslabs
90% Of Users Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your website, consider asking your visitors to write one.
Source: Martech Zone
70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is really doing. Do not depend on that statistic alone.
Source: Brightlocal
United States Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews
When individuals check out reviews, they concentrate on different elements of the shopping experience. But according to online review stats, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.
Source: Statista
61 Percent Of Regional Businesses Have An Average Score Of 4 Or 5 Stars
Generally two-thirds of businesses have outstanding and awesome scores. Only 5% of businesses have a score listed below three stars.
Source: Brightlocal
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Typically, 142 million consumers check out Yelp monthly. If you haven't declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
60 Percent Of Customers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and ranking statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Software Application Reviews Influence Over 98% Of All Buyers
18% of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra