Negative Reviews Can Improve Conversion By Up To 85%

It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review data, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Browse A Companies Reactions To Reviews

Not only do the majority of clients read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.

Source: Brightlocal

One-half Of All Millennial's "Always" Check Out Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated content has an indisputable influence on customers.

They will understand what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Google Represents 57.5% Of All Reviews World Wide

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US shoppers consider reviews as 'incredibly influential'.

To show the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those exact same customers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Site

Generally, 142 million consumers visit Yelp monthly. This is as good a time as any if you haven't claimed your free Yelp business page.

Source: RevLocal

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Selecting A Service Provider

Reviews have a massive effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are fake. People expect to see some negative reviews.

Source: Capterra

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other factors too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.

Source: Statista

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management stats suggest a business's reputation doesn't impact just the customers. Prospective team members also look at ratings and take a look at reviews.

Source: Deloitte

Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

82% Of Consumers Visit Review Websites Because They Wish To Purchase A Service Or An Item And Want To Get The Truth About Business Services And Products.

Review sites are locations that people go to get the facts about a service, business or item . Since they have currently formed a purchase decision, users come. The majority of them (89%) purchase within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

89% Of Consumers Choose To Read Reviews On Their Mobile Phones

Be it through an app or a mobile web browser, people young and old prefer to read reviews on their cell phones.

Source: Statista

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You understand what individuals state about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your site, think about asking your visitors to write one.

Source: Martech Zone

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to improve your site's SERP ranking.

Looking at online ratings statistics, we found out that a business requires to have an average of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal