54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing consumers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

86 Percent Of Customers Would Think About Composing A Review For A Business

Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. If you give them an excellent experience, they will want to share it.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Shorter Since 2010

Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Clients Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to educate others about their client encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to submit a review to help other individuals with their choice making process.

Source: Podium

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'very influential'.

To illustrate the value of online reviews and scores, did you understand that 81% of consumers will pay more for a product with reviews and those exact same consumers are also ready to accept slower shipping times for such items.

Source: Turntonetworks

52% Of Customers Trust A Product More If It Has Negative Reviews Also

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals understand the value of being informed. User-generated material has an unassailable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older people are different though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There is no way around it. Customers are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

70% Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is really doing. Don't depend upon that figure alone.

Source: Brightlocal

63.6% Of Consumers Visit Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so effective, a lot of businesses obviously do not.

Source: LsaInsider

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs