77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Before They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require customer reviews. There's no way around it. Clients are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

82% Of Customers Go To Review Websites Since They Want To Acquire An Item Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Users come since they have already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

91% Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews typically carry the exact same weight as guidance from loved ones.

Source: Brightlocal

61 Percent Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically 2 out of 3 businesses have exceptional and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Service

This stat is among lots of that illustrate the significance of online scores. Now that news of customer satisfaction travels this quick, keeping your customers happy is more vital than ever.

57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked just for companies with an ideal five star rating.

Source: Brightlocal

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating statistics show people value the viewpoint of peers more than any other content.

Source: Collective Bias

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

77% Of Customers Would Undoubtedly Leave A Review If They Were Asked

More than a 35% would submit a review to notify others about their client encounter and 24% would likely direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their decision making process.

Source: Podium

15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews

No trust means no interactions. 15% of possible consumers will not even think about working with a company they can't find opinions about.

Source: Statuslabs

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US consumers consider reviews as 'extremely influential'.

To show the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those same customers are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra