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Consumer Reviews On Products Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of customers, who pay attention to the variety of reviews is presently at 46%.
Source: Brightlocal
89% Of Customers Choose To Read Reviews Using Their Smartphones
Be it through an app or a mobile web browser, people today prefer to read reviews on their mobile phones.
Source: Statista
95% Of Dissatisfied Customers Will Go Back To A Company If A Business Takes Care Of Issues Quickly And Effectively
Clients do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Millennials Trust Online Reviews As Much As Friends And Family
Online review statistics position consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as guidance from loved ones.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Top Business Concern
Reputation management stats show a business's reputation does not affect just the clients. Potential team members likewise look at rankings and read reviews.
Source: Deloitte
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two-thirds of businesses have exceptional and good rankings. Just 5% of businesses have a ranking below 3 stars.
Source: Brightlocal
Software Application Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, concur that it increases their buying confidence.
Organizations utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
The Typical Review Word Count Has Become 65% Much Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.
Source: Review Trackers
72% Of Customers Will Not Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still need customer reviews. There is no way around it. Consumers are still happy to hear you out, but they trust other individuals more.
Source: My Testimonial Engine