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49% Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of customers, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74 Percent Of Regional Companies Have At Least One Google Review
One review is far from enough to enhance your site's SERP ranking.
Looking at online scores stats, we found out that a business requires to have approximately 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
A One Star Increase In Rating Can Cause A 5% To 9% Increase In Business Revenue
Businesses that treat clients well generally flourish, review sites help make certain of that.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista
Customers Could Spend 31% More With A Business That Has Terrific Reviews
Take note of this fact. The better other users describe your product or service, the more money you can charge and customer review stats reveal to us precisely just how much more.
Source: Martech Zone
15 Percent Of Users Do Not Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
Majority Of Customers Will Not Use A Service If It Has Less Than A 4 Star Rating
This stat is one of lots of that illustrate the importance of online ratings. Now that news of customer fulfillment travels this fast, keeping your consumers delighted is more vital than ever.
57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11% looked only for businesses with a best five star ranking.
Source: Brightlocal
67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when clients have to select a service provider.
Source: DemandGenReport
Consumers Checking Out Reviews On A Mobile Phone Are 127% More Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, buying decisions are made rapidly.
Online reviews are certainly persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses
Given that the vast bulk of customers read reviews, you would want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal