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52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already touched upon the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Buyers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider
Reviews have a massive effect on their decision when clients have to select a service provider.
Source: DemandGenReport
The Majority Of Shoppers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
15 Percent Of People Don't Trust Businesses Without Having Online Reviews
No trust means no interactions. 15% of possible consumers will not even consider working with a business they can't find opinions about.
Source: Statuslabs
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review statistics reveal user-generated material can do miracles in terms of conversions.
A single review can have a huge effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Scores
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the statistics appear more authentic which is what the potential consumers are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
60% Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced considerably by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and score data reveal individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Many Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal