If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Utilize A Business

This stat is among many that illustrate the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your consumers pleased is more crucial than ever.

57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for businesses with a perfect five star rating.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

One-half Of All Millennial's "Always" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

15% Of Customers Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of potential clients will not even think about working with a business they can't find viewpoints about.

Source: Statuslabs

67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when clients have to choose a solution provider.

Source: DemandGenReport

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. They will be willing to share it if you provide them a great experience.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

70% Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out much more reviews to get an idea of how the business is in fact doing. Don't depend on that figure alone.

Source: Brightlocal

49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their number and recency also.

The share of clients, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal