Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and desire the very best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

74% Of Local Companies Have At Least One Google Review

One review is far from adequate to improve your site's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have at least 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

72% Of Consumers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how tempting your marketing is, you still require client reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat customers well usually prosper, review websites help make sure of that.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Typically, 142 million customers go to Yelp each month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the massive impact user scores have on their business. Unfavorable consumer or employee reviews can influence 90% of job seekers.

Source: Career Arc

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase decisions.

If it has positive reviews, Facebook reviews statistics expose that 4 out of 5 users are likely to rely on a local business.

Source: RevLocal

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a website can only go so far.

Source: Review Trackers

60% Of Consumers Check Out Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With men being two times as likely to be influenced than women.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US customers.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review stats reveal user-generated content can do wonders in regards to conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business tourists alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they check out reviews 'always' or 'very often'.

Source: Trust You