Most Best Selling Products Have A Typical Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. Customers expect to see some negative reviews.

Source: Capterra

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this statistic. The more detailed other users describe your service or product, the more cash you can charge and consumer review statistics show us exactly how much more.

Source: Martech Zone

Software Reviews Impact Over 98% Of All Buyers

18 percent of software buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

61% Of Local Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have good and exceptional rankings. Only 5% of companies have a ranking below three stars.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Solution Provider

When clients have to choose a solution provider, reviews have a huge effect on their decision.

Source: DemandGenReport

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process

Let's say you want to buy a new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other customers, you quickly choose one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a vendor. Online review trends show people prefer to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal

77% Of Individuals Don't Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'very influential'.

To highlight the value of online reviews and ratings, did you know that 81% of customers will pay more for a product with reviews and those same consumers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews

No trust indicates no interactions. 15% of possible customers will not even think about working with a business they can't discover opinions about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats put customers' reviews as the most credible source of recommendations. Online reviews usually bring the exact same weight as advice from loved ones.

Source: Brightlocal

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone