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Google Accounts For 57.5% Of All Reviews World-wide
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
74% Of Local Companies Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Positive Reviews Motivate 68 Percent Of Customers To Use Local Businesses
Considering that the huge bulk of consumers check out reviews, you would want yours to be appealing to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other people, you quickly decide on a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
63.6% Of Customers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can only go so far.
Source: Review Trackers
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company
This stat is one of lots of that highlight the importance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more important than ever.
57 percent of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.
11 percent looked just for businesses with a best five star rating.
Source: Brightlocal
73 Percent Of Customers Believe Customer Reviews Are More Vital Than Star And Number Rankings
Online review data make it clear people aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the potential consumers are searching for. Practically a third of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and pertinent.
Source: Fan and Fuel
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business
The star score is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.
Source: Statista
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is affected significantly by blogs and reviews on social networks. With males being twice as likely to be affected than women.
Reviews and score statistics reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
70 Percent Of Customers Prefer To Discover A Business Through Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth trying a different approach also. Reviews are without a doubt the very best way to find the truth about a product or service.
Source: Statuslabs
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a physician or an attorney.
Younger people (age 18-35) are a lot more likely to work with an expert based upon online reviews. Only 19% of millennials will think about hiring a legal representative without any.
Source: Thomson Reuters