American Buyers Consider "Product Performance" To Be The Most Useful Info In Product Reviews

When people read reviews, they concentrate on various aspects of the shopping experience. But according to online review stats, 60% of them are most thinking about the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

63.6 Percent Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review stats reveal the basic appeal of a website can just presume when it pertains to trust.

Source: Review Trackers

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how tempting your marketing is, you still require client reviews. There's no skirting around it. Clients are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

90 Percent Of Clients Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Given that the large majority of customers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Only 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses obviously don't.

Source: LsaInsider

89% Of Clients Want To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile web browser, clients prefer to read reviews on their mobile devices.

Source: Statista

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Company

This stat is among lots of that highlight the importance of online rankings. Now that news of consumer fulfillment travels this fast, keeping your consumers delighted is more important than ever.

57 percent of consumers have actually searched for business with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked just for businesses with a perfect five star ranking.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews data, 59% used online reviews to select a physician or a legal representative.

Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Just 19% of millennials will consider hiring a lawyer without any.

Source: Thomson Reuters

30% Of Customers Feel Positive About A Business Which Answers Online Reviews

Keeping in touch with your consumers builds their trust. Even something like responding to their comments and reviews can make them feel appreciated.

As you may anticipate, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%

User review statistics show the purchase probability for a product with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center