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Only 6% Of Customers Don't Trust Consumer Reviews At All
According to consumer review data, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews first.
Source: Statista
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same consumers are also willing to accept slower shipping times for such products.
Source: Turntonetworks
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Rankings
Online review statistics make it clear people aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the prospective customers are trying to find. Practically a third of customers say written reviews are the only feature that makes them believe the websites' reviews are appropriate and useful.
Source: Fan and Fuel
61% Of Local Businesses Have An Average Rating Of 4 To 5 Stars
Overall 2 out of 3 businesses have outstanding and awesome ratings. Only 5% of businesses have a score below three stars.
Source: Brightlocal
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.
Source: Brightlocal
15 Percent Of Buyers Don't Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible clients will not even think about doing business with a company they can't discover viewpoints about.
Source: Statuslabs
64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of customers who read customer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
89% Of Shoppers Want To Read Reviews Using Their Mobile Devices
Be it by means of an app or a mobile browser, folks choose to read reviews on their mobile devices.
Source: Statista
Just 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses in fact make use of them.
Although we now understand why consumer reviews are so effective, a lot of businesses obviously don't.
Source: LsaInsider
53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who take note of the variety of reviews is presently at 46%.
Source: Brightlocal
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Normally, 142 million consumers check out Yelp monthly. This is as good a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz